Here’s why the retail customer experience is really important to delight your customers and make them recommend your store.
Have you ever got into a store happy and come out fuming?! A few occasions for sure. Retail is all about experience! Here’s something for keeps especially if you run your own brick and mortar set-up.
1. Organize the billing queue
Time is precious. Every customer seems to be in a hurry and we don’t blame them. After all, time is money, isn’t it? However, Dedicate time to ensure your staff is well trained to handle customer overflow at billing sections. This is by far the most challenging zone in any brick and mortar set-up.
2. Proactive approach in stating offers :
There aren’t any free lunches in today’s fast-paced world. However, staff that is trained in bringing a smile in customers’ faces are far more affable and are more certain to close sales. Train your staff in rattling out offers that may keep customers engrossed and make that purchase instead of window shopping.
3. Train your staff in customer engagement :
One of the most ignored aspects in retail or restaurant chains is the customer engagement quotient. One doesn’t need to spend by the dozen to ensure customer engagement. Simple hacks like hiring smarter sales professionals with a sense of humor could do the trick. We all like a little chuckle and you bet, 99% of the time, customers aren’t in a store, shopping, all grumpy. They are having fun. Make their experience better. Witty one- liners, smart and crisp interaction could see a surge in sales.